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Terms of Service

Last updated: October 12, 2026

1. Acceptance of Terms

By accessing or using TruGuide (the "Service"), operated by Hoosier Marketing Solutions ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service.

These Terms constitute a legally binding agreement between you and Hoosier Marketing Solutions. Please read them carefully before using TruGuide.

2. Description of Service

TruGuide is an AI-powered assistant designed to provide faith-based guidance, Bible study support, devotional planning, and sermon preparation assistance. The Service uses artificial intelligence (powered by Anthropic's Claude) to generate responses grounded in a Christian worldview and traditional values.

TruGuide is a tool to support your faith journey. It is not a substitute for professional counseling, medical advice, legal counsel, or the guidance of a pastor, priest, or trusted spiritual mentor.

3. Account Registration and Eligibility

You can use TruGuide with an account, which you create with a valid email address or by signing in with Google or Apple, or as a guest by choosing Continue without an account. A guest has no email address or name on file. To choose a paid plan on our website, a guest creates a free account first.

If you create an account, you agree to:

  • Provide accurate and complete registration information
  • Maintain the security of your account credentials
  • Notify us immediately of any unauthorized use of your account

Whether you use an account or a guest session, you must be at least 13 years of age to use the Service. Users between 13 and 18 years of age must have permission from a parent or legal guardian. You are responsible for all activity that occurs under your account or guest session.

4. Subscription Plans and Billing

TruGuide offers the following subscription plans:

  • Seeker (Free): 5 messages per week (the week resets every Monday at midnight Eastern Time), General mode only
  • Faithful ($9.99/month or $99.99/year): unlimited messages (fair use applies, see Section 5), General + Bible Study + Devotional Plans modes, image uploads, voice input, 50 current event searches a month
  • Shepherd ($15.99/month or $159.99/year): everything in Faithful (unlimited messages with fair use; General, Bible Study, and Devotional Plans modes; image uploads; voice input), plus Sermon Prep mode and 125 current event searches a month

All prices are in US dollars. Pricing is subject to change with reasonable advance notice. Any price changes will not affect your current billing cycle.

5. Fair Use

Paid plans include unlimited messages for normal personal and ministry use. To keep TruGuide fast and available for everyone and to prevent abuse, all accounts are subject to reasonable automatic limits: currently up to 10 messages per minute and, on paid plans, up to 100 messages per day, resetting at midnight Eastern Time (America/New_York). Individual messages, images, and the amount of conversation history sent with each message are also limited in size.

Paid plans also include a generous monthly allowance of AI processing, measured by the estimated cost of your replies (currently about $4.50 per calendar month for Faithful and $8 for Shepherd, Eastern Time). If a month is unusually active and you pass it, you are never cut off: your replies for the rest of that month come from a lighter AI model, and TruGuide tells you when full service returns on the first of the next month.

These limits are well above typical use. If you reach one, TruGuide will tell you and you can continue after it resets. We may adjust these limits to protect the Service; they are not intended to restrict normal use of a paid plan.

4. Plans and Subscriptions

TruGuide is free to use. Every account can use General mode, with 5 messages per week (the week resets every Monday at midnight Eastern Time).

The Faithful plan adds Bible Study and Devotional Plans modes, image uploads, voice input, 50 current event searches a month, and unlimited messages (fair use applies, see Section 5). The Shepherd plan adds Sermon Prep mode and 125 current event searches a month to everything in Faithful.

In the TruGuide app, Faithful and Shepherd are sold as auto-renewing subscriptions, billed monthly or yearly, through Apple's In-App Purchase on iPhone or Google Play Billing on Android. The price is shown in the app before you buy, in your local currency, as set by the App Store or Google Play. Subscriptions bought in the app are billed by Apple or Google, and their terms for App Store and Google Play purchases also apply. A plan on your TruGuide account is available in the app whenever you sign in.

5. Fair Use

Unlimited messages are for normal personal and ministry use. To keep TruGuide fast and available for everyone and to prevent abuse, all accounts are subject to reasonable automatic limits: currently up to 10 messages per minute and, on accounts with unlimited messages, up to 100 messages per day, resetting at midnight Eastern Time (America/New_York). Individual messages, images, and the amount of conversation history sent with each message are also limited in size.

Accounts with unlimited messages also include a generous monthly allowance of AI processing. If a month is unusually active and you pass it, you are never cut off: your replies for the rest of that month come from a lighter AI model, and TruGuide tells you when full service returns on the first of the next month.

These limits are well above typical use. If you reach one, TruGuide will tell you and you can continue after it resets.

6. Free Trial

  • Offer: new subscribers may be offered a free trial (currently 7 days) of Faithful or Shepherd as an App Store introductory offer or a Google Play free trial offer. Apple or Google decides whether your account is eligible, and the app shows the trial and the price that follows it before you confirm.
  • Automatic conversion: unless you cancel before the trial ends (on iPhone, at least 24 hours before), the subscription begins when the trial ends and your Apple ID or Google Play account is charged the price shown, renewing as described in Section 7.
  • Unused trial: on iPhone, any unused portion of a free trial is forfeited when you purchase a subscription.
  • How to cancel: on iPhone, in the Settings app, tap your name, then Subscriptions, then TruGuide. On Android, open Google Play, then Payments & subscriptions, then Subscriptions, then TruGuide. You keep access until the trial ends.

7. Auto-Renewal and Cancellation

Payment is charged to your Apple ID account (iPhone) or your Google Play account (Android) when you confirm the purchase. Subscriptions renew automatically, every month for monthly plans and every year for yearly plans, unless canceled before the end of the current period (on iPhone, at least 24 hours before). The renewal is charged within 24 hours before the end of the current period.

You can manage or cancel your subscription at any time: on iPhone, in the Settings app (tap your name, then Subscriptions) or the App Store; on Android, in Google Play (Payments & subscriptions, then Subscriptions). You can also use Manage subscription in TruGuide's Settings. After you cancel, you keep your plan until the end of the period you have paid for; then your account uses the free plan.

Deleting your TruGuide account does not cancel an App Store or Google Play subscription. Cancel it first so you are not charged again.

If a renewal payment fails, Apple or Google may retry it. Your plan's features continue for up to 7 days while it does; after that, your account uses the free plan until a payment succeeds.

8. Refunds

Subscriptions bought in the app are billed by Apple or Google, and refunds are handled by Apple or Google under their policies. For an App Store purchase, visit reportaproblem.apple.com or contact Apple Support. For a Google Play purchase, visit Google Play's refund help. We cannot issue refunds for App Store or Google Play purchases ourselves.

6. Free Trial

  • Length: first-time subscribers can try Faithful or Shepherd free for 7 days, on either monthly or yearly billing.
  • Card required: a valid payment card is required to start the trial.
  • Automatic conversion: unless you cancel before the trial ends, your subscription becomes paid when the trial ends and your card is charged the price you chose: $9.99/month or $99.99/year for Faithful, or $15.99/month or $159.99/year for Shepherd, renewing as described in Section 7.
  • One per person: each person may have one free trial. We may decline or end a trial we reasonably believe is a repeat.
  • How to cancel: open Manage billing in the TruGuide web app and cancel before the trial ends. You won't be charged, and you keep access until the trial ends.

7. Auto-Renewal and Cancellation

Paid subscriptions renew automatically at the end of each billing period, every month for monthly plans and every year for yearly plans, on the anniversary of your subscription date. You will be charged the applicable fee unless you cancel before the renewal date.

You may cancel your subscription at any time through the "Manage billing" link in the app. Upon cancellation, you will retain access to your paid features through the end of your current billing period. After that, your account will revert to the Seeker (Free) plan.

If a renewal payment fails, your paid features continue for up to 7 days while the payment is retried. After that, or if a free trial ends without a successful payment, your account uses the Seeker (Free) plan until a payment succeeds.

8. Refund Policy

Due to the nature of digital services, subscription fees are generally non-refundable. However, we may grant refunds at our sole discretion in the following circumstances:

  • Technical issues that prevented you from using the Service for an extended period
  • Accidental duplicate charges
  • Charges that occurred after a timely cancellation request

To request a refund, contact us at support@truguide.ai within 14 days of the charge. All refund requests are evaluated on a case-by-case basis.

9. Acceptable Use

You agree not to use TruGuide to:

  • Harass, threaten, or abuse other people
  • Generate, distribute, or promote illegal content
  • Attempt to circumvent usage limits, security measures, or access controls
  • Use automated scripts, bots, or scrapers to access the Service
  • Impersonate another person or entity
  • Upload malicious files, viruses, or harmful code
  • Use the Service for any purpose that violates applicable law
  • Resell, redistribute, or commercially exploit the Service or its outputs without permission

We reserve the right to suspend or terminate accounts that violate these terms, with or without notice, at our sole discretion.

10. AI-Generated Content Disclaimer

This is important. Please read carefully.

All responses provided by TruGuide are generated by artificial intelligence. While we design our system prompts to reflect a Christian worldview and sound biblical theology, AI-generated content may occasionally be inaccurate, incomplete, or inappropriate. Specifically:

  • TruGuide is not a licensed counselor, pastor, or theologian. Its responses should not be treated as professional counseling, medical advice, or authoritative theological teaching.
  • Scripture references and interpretations should always be verified against the Bible itself and discussed with trusted spiritual mentors.
  • For serious life issues, including mental health crises, abuse, addiction, or legal matters, please seek qualified professional help in addition to spiritual support.
  • Sermon preparation materials should be reviewed, verified, and adapted by the preacher before delivery.

We provide TruGuide as a helpful tool to support your faith journey, but you are responsible for how you use and act on its responses.

11. Intellectual Property

Your content: You retain ownership of all messages, images, and other content you submit to TruGuide ("User Content"). By using the Service, you grant us a limited license to process your User Content solely for the purpose of providing and improving the Service.

Our platform: TruGuide, including its design, branding, code, system prompts, and all original content, is the intellectual property of Hoosier Marketing Solutions. You may not copy, modify, distribute, or create derivative works based on our platform without written permission.

AI-generated responses: Responses generated by TruGuide are provided for your personal use. You may use, share, and adapt these responses freely, but they are provided "as is" without warranty.

12. Limitation of Liability

To the maximum extent permitted by law, Hoosier Marketing Solutions and its officers, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of TruGuide, including but not limited to:

  • Decisions made based on AI-generated responses
  • Loss of data, revenue, or profits
  • Service interruptions or technical failures
  • Unauthorized access to your account due to compromised credentials

Our total liability for any claim arising from the Service shall not exceed the amount you paid us in the 12 months preceding the claim, or $100, whichever is greater.

13. Indemnification

You agree to indemnify, defend, and hold harmless Hoosier Marketing Solutions and its officers, employees, and affiliates from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising out of: (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any third-party rights, or (d) your User Content.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Indiana, United States, without regard to conflict of law principles. Any disputes arising from these Terms or the Service shall be resolved in the state or federal courts located in Indiana, and you consent to the personal jurisdiction of those courts.

15. Termination

We may suspend or terminate your access to TruGuide at any time, with or without cause, and with or without notice. Reasons for termination may include, but are not limited to, violation of these Terms or abusive behavior.

You may terminate your account at any time by contacting us. Upon termination, your right to use the Service ceases immediately. Provisions that by their nature should survive termination (including Limitation of Liability, Indemnification, and Governing Law) will remain in effect.

16. Changes to These Terms

We may modify these Terms at any time. When we make changes, we will update the "Last updated" date at the top of this page. For material changes, we may notify you via email or through a notice in the app. Your continued use of TruGuide after changes are posted constitutes acceptance of the updated Terms.

If you do not agree to the revised Terms, you should stop using the Service and cancel your subscription and cancel any App Store or Google Play subscription.

17. Contact Us

If you have questions about these Terms of Service, contact us at:

Hoosier Marketing Solutions
Email: support@truguide.ai

For help with your account or billing, visit our Contact page.