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Terms of Service

Last updated: April 16, 2026

1. Acceptance of Terms

By accessing or using TruGuide (the "Service"), operated by Hoosier Marketing Solutions ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service.

These Terms constitute a legally binding agreement between you and Hoosier Marketing Solutions. Please read them carefully before using TruGuide.

2. Description of Service

TruGuide is an AI-powered assistant designed to provide faith-based guidance, Bible study support, devotional planning, and sermon preparation assistance. The Service uses artificial intelligence (powered by Anthropic's Claude) to generate responses grounded in a Christian worldview and traditional values.

TruGuide is a tool to support your faith journey. It is not a substitute for professional counseling, medical advice, legal counsel, or the guidance of a pastor, priest, or trusted spiritual mentor.

3. Account Registration and Eligibility

To use TruGuide, you must create an account using a valid email address or sign in with Google. You agree to:

  • Provide accurate and complete registration information
  • Maintain the security of your account credentials
  • Notify us immediately of any unauthorized use of your account
  • Be at least 13 years of age to use the Service

Users between 13 and 18 years of age must have permission from a parent or legal guardian. You are responsible for all activity that occurs under your account.

4. Subscription Plans and Billing

TruGuide offers the following subscription plans:

  • Seeker (Free) — 5 messages per day, General mode only, basic conversation history
  • Faithful ($20/month) — unlimited messages, General + Bible Study + Devotional Plans modes, image uploads, full conversation history, priority responses
  • Shepherd ($35/month) — everything in Faithful, plus Devotional Plans mode, Sermon Prep mode, and all premium features

All prices are in US dollars. Pricing is subject to change with reasonable advance notice. Any price changes will not affect your current billing cycle.

5. Free Trial

Paid plans (Faithful and Shepherd) include a 24-hour free trial. During the trial period, you have full access to all features included in your selected plan.

If you do not cancel before the trial period ends, your subscription will automatically convert to a paid subscription and you will be charged the applicable monthly fee. You may cancel at any time during the trial through the billing portal at no cost.

6. Auto-Renewal and Cancellation

Paid subscriptions renew automatically each month on the anniversary of your subscription date. You will be charged the applicable monthly fee unless you cancel before the renewal date.

You may cancel your subscription at any time through the "Manage billing" link in the app. Upon cancellation, you will retain access to your paid features through the end of your current billing period. After that, your account will revert to the Seeker (Free) plan.

7. Refund Policy

Due to the nature of digital services, subscription fees are generally non-refundable. However, we may grant refunds at our sole discretion in the following circumstances:

  • Technical issues that prevented you from using the Service for an extended period
  • Accidental duplicate charges
  • Charges that occurred after a timely cancellation request

To request a refund, contact us at josh@hoosiermarketingsolutions.com within 14 days of the charge. All refund requests are evaluated on a case-by-case basis.

8. Acceptable Use

You agree not to use TruGuide to:

  • Harass, threaten, or abuse other people
  • Generate, distribute, or promote illegal content
  • Attempt to circumvent usage limits, security measures, or access controls
  • Use automated scripts, bots, or scrapers to access the Service
  • Impersonate another person or entity
  • Upload malicious files, viruses, or harmful code
  • Use the Service for any purpose that violates applicable law
  • Resell, redistribute, or commercially exploit the Service or its outputs without permission

We reserve the right to suspend or terminate accounts that violate these terms, with or without notice, at our sole discretion.

9. AI-Generated Content Disclaimer

This is important — please read carefully.

All responses provided by TruGuide are generated by artificial intelligence. While we design our system prompts to reflect a Christian worldview and sound biblical theology, AI-generated content may occasionally be inaccurate, incomplete, or inappropriate. Specifically:

  • TruGuide is not a licensed counselor, pastor, or theologian. Its responses should not be treated as professional counseling, medical advice, or authoritative theological teaching.
  • Scripture references and interpretations should always be verified against the Bible itself and discussed with trusted spiritual mentors.
  • For serious life issues — including mental health crises, abuse, addiction, or legal matters — please seek qualified professional help in addition to spiritual support.
  • Sermon preparation materials should be reviewed, verified, and adapted by the preacher before delivery.

We provide TruGuide as a helpful tool to support your faith journey, but you are responsible for how you use and act on its responses.

10. Intellectual Property

Your content: You retain ownership of all messages, images, and other content you submit to TruGuide ("User Content"). By using the Service, you grant us a limited license to process your User Content solely for the purpose of providing and improving the Service.

Our platform: TruGuide, including its design, branding, code, system prompts, and all original content, is the intellectual property of Hoosier Marketing Solutions. You may not copy, modify, distribute, or create derivative works based on our platform without written permission.

AI-generated responses: Responses generated by TruGuide are provided for your personal use. You may use, share, and adapt these responses freely, but they are provided "as is" without warranty.

11. Limitation of Liability

To the maximum extent permitted by law, Hoosier Marketing Solutions and its officers, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of TruGuide, including but not limited to:

  • Decisions made based on AI-generated responses
  • Loss of data, revenue, or profits
  • Service interruptions or technical failures
  • Unauthorized access to your account due to compromised credentials

Our total liability for any claim arising from the Service shall not exceed the amount you paid us in the 12 months preceding the claim, or $100, whichever is greater.

12. Indemnification

You agree to indemnify, defend, and hold harmless Hoosier Marketing Solutions and its officers, employees, and affiliates from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising out of: (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any third-party rights, or (d) your User Content.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Indiana, United States, without regard to conflict of law principles. Any disputes arising from these Terms or the Service shall be resolved in the state or federal courts located in Indiana, and you consent to the personal jurisdiction of those courts.

14. Termination

We may suspend or terminate your access to TruGuide at any time, with or without cause, and with or without notice. Reasons for termination may include, but are not limited to, violation of these Terms or abusive behavior.

You may terminate your account at any time by contacting us. Upon termination, your right to use the Service ceases immediately. Provisions that by their nature should survive termination (including Limitation of Liability, Indemnification, and Governing Law) will remain in effect.

15. Changes to These Terms

We may modify these Terms at any time. When we make changes, we will update the "Last updated" date at the top of this page. For material changes, we may notify you via email or through a notice in the app. Your continued use of TruGuide after changes are posted constitutes acceptance of the updated Terms.

If you do not agree to the revised Terms, you should stop using the Service and cancel your subscription.

16. Contact Us

If you have questions about these Terms of Service, contact us at:

Hoosier Marketing Solutions
Email: josh@hoosiermarketingsolutions.com