Privacy Policy
Last updated: October 12, 2026
Introduction
TruGuide ("we," "us," or "our") is operated by Hoosier Marketing Solutions. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the TruGuide application and website (the "Service"). By using TruGuide, you agree to the collection and use of information as described in this policy.
Information We Collect
We collect the following types of information:
Account Information
- Email address (provided during registration, or by Google or Apple when you sign in with them. If you choose Hide My Email with Apple, we receive an Apple relay address instead)
- Full name (provided during registration, from your Google profile, or the name you share with Apple the first time you sign in with Apple)
- Profile photo URL (if you sign in with Google)
- Account creation date and authentication method
- Whether you allowed AI data sharing with Anthropic, when, and which version of that screen you saw (see AI Data Sharing below)
Using TruGuide Without an Account
- You can use TruGuide as a guest without giving us any personal information: choose Continue without an account. We create an anonymous guest ID on your device so your conversations, your free weekly message count, and your AI data sharing choice work as they do for an account. A guest has no email address or name.
- If you later sign in or create an account on the same device, your guest conversations move to that account and the guest ID is deleted. You can also delete your guest data at any time in Settings (Delete guest data).
Usage Data
- Chat messages and conversations you have with TruGuide
- Images you upload within conversations (on accounts that include image uploads)
- Selected conversation modes (General, Bible Study, Devotional Plans, etc.)
- Message counts and the timing of your requests, used for the weekly message limit and the fair-use limits described below
- For each calendar month, the number of AI replies, their token counts, and their estimated processing cost, used for the monthly fair-use allowance on accounts with unlimited messages (not the content of your messages)
- Whether you have chosen a plan, stored with your account so the plan screen is not shown again
Voice Input
- On accounts that include voice input, you can speak a message instead of typing it. Your speech is turned into text in the message box, where you can review and edit it. Nothing is sent until you tap Send.
- In the TruGuide app on iPhone and Android, speech is converted to text on your device. If your device can't do that for your language, voice input is not available; the app never sends your voice to a server to convert it.
- On the website, voice input uses your browser's built-in speech recognition, which may send your audio to the browser maker to convert it to text (for example, Google Chrome sends it to Google and Microsoft Edge to Microsoft), under that company's privacy policy.
- TruGuide never receives or stores your audio. We receive only the text you choose to send, which is handled like any other message.
Reports and Feedback You Send
- When you use Report this reply: the reason you choose, any note you add, the reply you reported, the message it answered, the conversation mode, and whether you used the web or mobile app
- When you send feedback: your message, its category, the email address you give (optional), the page you sent it from, and your browser or device description
Payment Information
Subscriptions bought in the TruGuide app are processed by Apple through In-App Purchase (iPhone) or by Google through Google Play Billing (Android). We never receive your payment card or other Apple ID or Google payment details. RevenueCat, our subscription service provider, receives your TruGuide account ID and your App Store or Google Play purchase records (which plan, when it was bought and renews, and whether it is in a free trial or canceled) so your plan works on your account. We keep:
- Subscription plan and billing statusYour account's plan, its status, and whether it is billed by Apple, by Google, or through our website
- Payment processing is handled entirely by Stripe. We do not store your credit card number, bank account details, or other sensitive financial information on our servers. Stripe may collect information as described in their own privacy policy.
Technical Information
- Error reports when the app fails to load (which step failed, the error message, your browser or device description, your account ID if signed in, and whether you are using the web or mobile app)
- Standard server logs kept by our hosting provider, which include IP addresses and request times
AI Data Sharing (Anthropic)
Every reply in TruGuide is generated by Claude, an AI model made by Anthropic, PBC, a third-party AI company. TruGuide shows an AI Data Sharing screen that lists exactly what is sent and to whom, and nothing you write is sent to Anthropic before you tap Allow on that screen. It appears when you first open the chat, again if you try to send a message without allowing it, and any time from Settings (AI Data Sharing), where you can withdraw it.
What is sent to Anthropic
- Each message you send, whether typed or spoken (speech is turned into text before anything is sent)
- Any image you attach to a message
- The earlier messages in the same conversation, so the reply stays on topic
- The guide mode you chose (General, Bible Study, Devotional Plans, or Sermon Prep), which selects the instructions TruGuide gives the AI
What is not sent
TruGuide does not send Anthropic your name, email address, account or device identifiers, or payment details.
How it is used
- To generate TruGuide's reply to your message.
- Each message is also checked by a small Claude model for signs that someone may be in danger, so we can show crisis resources.
- Before you allow AI data sharing (or after you withdraw it), a message that looks like someone may be in danger is checked on our own server only, and answered with fixed crisis resources. Nothing you write is sent to Anthropic before you agree.
- On the Faithful and Shepherd plans, when you ask about current events (such as news, sports or weather), the AI may search a fixed list of news, sports and weather websites to answer, up to a monthly number of searches. Anthropic runs these searches; a search contains short search terms written by the AI from your question, never your name or account details. Replies that use a search list their sources.
How Anthropic protects it
Anthropic processes this data for TruGuide as a service provider under its commercial terms, which do not allow it to use your messages to train its models. Anthropic is bound to protect this data with safeguards equal to or greater than those described in this policy.
Withdrawing
Open Settings, choose AI Data Sharing, and tap Withdraw. Nothing more is sent to Anthropic, and chat is turned off until you allow it again. Your saved conversations stay in your history until you delete them.
How We Use Your Information
We use the information we collect to:
- Provide and operate the Service: authenticate your account, deliver AI-generated responses, manage your conversations, and maintain your subscriptionkeep your account's features up to date
- Process payments: manage subscriptions, billing, and refunds through Stripe
- Improve the Service: use error reports, feedback, and the replies you report to fix bugs and improve the quality and accuracy of TruGuide's replies
- Send transactional emails: account verification, password resets, billing receipts, and important service updates
- Ensure security: detect and prevent fraud, abuse, and unauthorized access
- Apply fair-use limits: count messages per minute, per day, and per week (currently up to 10 per minute for everyone, 5 per week on accounts without unlimited messages, and 100 per day on accounts with them, resetting at midnight Eastern Time) and track each unlimited account's estimated AI processing cost per month, so no single account can overload the Service
We do not sell your personal information to third parties. We do not use your data for targeted advertising.
Third-Party Services
TruGuide relies on the following third-party services to operate. Each service receives only the data necessary to perform its function, and each is required to protect it with safeguards equal to or greater than those described in this policy:
- Supabase: authentication, user profiles, and database storage. Your account information and profile data are stored in Supabase's infrastructure.
- Stripe: payment processing and subscription managementpayment processing for accounts managed on our website. Stripe handles all credit card and billing information directly.
- RevenueCat: subscription management for subscriptions bought in the TruGuide iOS app with Apple's In-App Purchase, or in the Android app with Google Play Billing. RevenueCat receives your TruGuide account ID and your App Store or Google Play purchase records, and deletes them when you delete your account. Apple or Google processes the payment.
- Anthropic (Claude AI): AI response generation. Every reply in TruGuide is generated by Claude, Anthropic's AI model. When you send a message, its text, the earlier messages in that conversation, the guide mode, and any image you attach are sent to Anthropic's API to generate the reply, only after you allow AI data sharing. See AI Data Sharing above for exactly what is sent, how it is used and protected, and how to withdraw.
- Vercel: web hosting and deployment. Vercel serves the TruGuide application and may collect standard server logs.
- Google: OAuth authentication (if you choose to sign in with Google). Google shares your name, email, and profile photo with us during sign-in.
- Apple: Sign in with Apple (if you choose it). Apple shares your email address (or a private relay address) and, the first time, the name you choose to share. We also keep a token from Apple, only so that deleting your account can revoke TruGuide's access to your Apple ID.
We encourage you to review the privacy policies of these services for details on how they handle your data.
Data Retention
- Account data: retained for as long as your account is active. When you delete your account in the app, your account, profile, and conversation history are deleted from our database right away.
- Conversation history: chat messages are stored in our database so your history syncs across your devices, and are kept for as long as your account exists. Images you upload are sent to generate a response but are not saved to your history. You can delete individual conversations at any time.
- Reply reports: kept so we can review them and improve TruGuide, and deleted when you delete your account.
- Payment records: billing history is retainedfor accounts managed on our website, payment records are kept as required by tax and financial regulations, typically for 7 years after the transaction. Apple and Google keep their own records of App Store and Google Play purchases.
- Server logs: technical logs are retained for up to 90 days for debugging and security purposes, then automatically deleted.
Your Rights
You have the right to:
- Access your data: request a copy of the personal information we hold about you
- Correct your data: update or correct inaccurate personal information
- Delete your account: in the app (on the web or on your phone), open the menu, tap your name at the bottom, then Settings, then Delete account, and type DELETE to confirm. Guests can choose Delete guest data in the same place. This immediately cancels any active subscriptionends any plan managed on our website (an App Store or Google Play subscription is not canceled by deleting your account: cancel it in the Settings app on your iPhone, or in Google Play on your Android device), deletes your account, profile, conversation history, and reply reports, revokes Sign in with Apple if you used it, and signs you out. Stripe keeps its payment records as described above, and feedback you sent us is kept without being linked to your account. You can also request deletion by contacting us at the email below
- Export your data: request a portable copy of your data in a standard format
- Withdraw consent: withdraw AI data sharing in Settings (AI Data Sharing) at any time, or stop using the Service; cancel your subscription through the billing portal; cancel an App Store subscription in the Settings app on your iPhone, or a Google Play subscription in Google Play
To exercise any of these rights, contact us at support@truguide.ai. We will respond to your request within 30 days.
Cookies and Tracking
TruGuide uses essential cookies and local storage for the following purposes:
- Authentication: session cookies to keep you signed in
- Preferences: local storage to remember app settings
We do not use third-party tracking cookies, analytics pixels, or advertising trackers.
Children's Privacy
TruGuide is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will promptly delete it.
Users between the ages of 13 and 18 must have permission from a parent or guardian to use TruGuide, as our Terms of Service require.
Data Security
We take reasonable measures to protect your personal information, including:
- Encrypted data transmission (HTTPS/TLS) for all communications
- Secure authentication through Supabase with support for OAuth
- Payment data handled exclusively by PCI-compliant Stripe infrastructure
- Regular security reviews of our application code
No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. For significant changes, we may notify you via email or through a notice in the app. Your continued use of TruGuide after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, contact us at:
Hoosier Marketing Solutions
Email: support@truguide.ai
For help with your account or billing, visit our Contact page.